Summary
- Profile Type
- Business Offer
- POD Reference
- BOPL20240610024
- Term of Validity
- 20 June 2024 - 20 June 2025
- Company's Country
- Poland
- Type of partnership
- Commercial agreement
- Outsourcing agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- An SME from Poland specialises in product photography and video-making. It offers comprehensive product visual presentation solutions, especially for e-commerce. The firm provides services, including creative product photography, food photography, packshots, and product videos. It is ready to work with manufacturers and online shops from any industry under an outsourcing agreement and with advertising agencies as their subcontractor. The company also seeks foreign representatives.
- Full Description
-
A company based in northwest Poland operates in the advertisement industry and specialises in product photography and video-making. It provides comprehensive solutions regarding visual product presentation, especially for online shops (e-commerce). The firm employs professionals (e.g. photographers, retouchers, stylists, and film operators) with diverse skills to ensure comprehensive project execution with a creative, individual approach to each client. The company can meet even the most demanding client expectations and consistently delivers high-quality product photographs and films. With extensive experience in various fields, such as food photography, beverages, the automotive industry, and fashion, it possesses the knowledge and skills necessary for the successful execution of diverse projects. The firm has experience working with international partners, including French, German and British companies.
The company provides and is offering the following services:
- creative product photography - simply photographing a product and presenting it in a visually appealing manner is not enough to sell it. The key is to evoke deep emotions in a client and inspire his desire to own it. Following this approach, the company strategically showcases a product in a designated area to situate it within a specific context and emphasise its potential to the customer. This technique helps create a desire in the consumer to buy and own the product.
- food photography - the art of showcasing a dish's finest details, presenting it as a masterpiece on a plate. The firm uses its compositional skills, perfect colour balance and light to capture not only the taste of the dish and highlight its textures but also to convey the emotional dimension associated with consuming it.
- packshots - the firm takes packshots against a clean, white backdrop to showcase product features and create virtual tactile experiences for clients.
- product videos - the goal of every marketing video is not merely to depict a physical form of the product but to create a narrative where the item takes centre stage. In its videos, the firm emphasises the functional aspects of the showcased product, blending this with creativity and an innovative storytelling approach consistent with the customer's (i.e. manufacturer of the product) marketing strategy.
The company is looking to expand internationally and enter new markets. To this end, it offers to work under an outsourcing agreement with manufacturers (any industry) who want professional pictures of their products. Within this framework, the firm is also ready to work with online shops looking for high-quality product photos or videos for their website. After engaging the company's services, the partner should communicate his expectations regarding the visual presentation of the products. He should be open to the company's suggestions and ideas and trust its experience and expertise.
The company is also prepared to operate under a commercial agreement as a subcontractor for advertising agencies and PR companies. They should involve the firm in their advertising campaigns and commission it to capture product photographs or produce videos for the said campaigns.
The company is also looking for foreign representatives (agents) with a network of contacts in their local advertisement industry. Their role is to find customers interested in contracting the company's services. - Advantages and Innovations
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- Researches show that high-quality, professional product photos are three times more effective in convincing clients to buy a product than photos taken by amateurs or photographers without experience in product photography. According to eBay, one professional product photo increases the probability of selling a product by 2%. So, the partner can increase his income by contracting the company's services.
- Having attractive product photos catching the customer's eye is also vital as the decision whether to buy a product is taken within the first 2,5 seconds (on average).
- The company provides high-quality services as its employees are highly trained, encouraged to develop their skills, and have the best tools available (cameras, software, etc.) to carry out their jobs.
- The company provides professional and comprehensive customer service. It is flexible and approaches each task individually, adapting to the partner's unique needs and requirements. They look at a product from the perspective of a potential customer and present it in a way that highlights all its advantages, not just its functional aspects but also its unique features. Vivid colours, meticulous details, and precise shots are all designed to capture the attention and entice customers to take a closer look at the offered product. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Not relevant
Partner Sought
- Expected Role of a Partner
-
Outsourcing agreement:
Type of partner sought: companies from any industry, particularly product manufacturers and online shops, wanting professional product photos and videos for their websites and catalogues.
Role of a partner sought: The partner should contract the company to take product photos or make product videos, specify his expectation/vision and be open to the ideas suggested by the company.
Commercial agreement (subcontracting):
Type of partner sought: advertisement and PR companies.
Role of partner sought: The partner should engage the company in marketing campaigns he currently carries out by assigning him tasks related to taking product photos and making product videos.
Commercial agreement (agency agreement):
Type of partner sought: companies active in the advertisement industry with a network of contacts.
Role of partner sought: The partner should find companies interested in employing the firm and contracting its services. - Type and Size of Partner
- Other
- Big company
- SME <=10
- R&D Institution
- SME 50 - 249
- SME 11-49
- University
- Type of partnership
- Commercial agreement
- Outsourcing agreement
Dissemination
- Market keywords
- 09003007 - Other services (not elsewhere classified)
- 09003006 - Media related services
- 09003002 - Advertising and public relations
- Targeted countries
- All countries