Summary
- Profile Type
- Business Offer
- POD Reference
- BOGR20230211001
- Term of Validity
- 9 March 2023 - 8 March 2025
- Company's Country
- Greece
- Type of partnership
- Investment agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- The company provides a kit to professional hairdressers who can then produce the client - customized hair colour and sell it for their personal home-use.
- Full Description
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The company provides a kit to professional hairdressers enabling them to produce the client - customized hair colour and sell it for their personal home-use.
The company offers two things:
a) The toolkit that is offered to the professional hairdressers enabling them to produce the client - customized hair colour and sell it for their personal home-use (B2B model). In such way, the hairdressers maintain their clientele, even may not be feasible for the last ones to visit the hairsresser each time they need to colour their hair, due to lack of time, holidays, business trips, financial reasons.
b) The online platform that an end client can select the hairdresses they wish and order the customized hair colour (B2C model). In such way, the client substitutes the ordinary retail hair colour bought from supermarkets, pharmacies, beauty shops etc. with a branded hair colour from a selected hairdresser and choosing among a' class brands. - Advantages and Innovations
- The innovation lays in the business approach of the targeted market. It is known that 37% of the users colour their hair using retail products. They are now offered a solution which is custom made to their needs, offers standard result each time it is applied, it is at the same price range as the retail product and it is made by the hair professional the customer chooses (tier A hairdressers).
- Technical Specification or Expertise Sought
- Business network and partnership
- Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
- The company seeks partners to sign commercial agreements and find new markets
- Type and Size of Partner
- Big company
- Type of partnership
- Investment agreement
Dissemination
- Market keywords
- 07004002 - Health and beauty aids
- Sector Groups Involved
- Retail
- Targeted countries
- All countries