Summary
- Profile Type
- Business Offer
- POD Reference
- BOGR20240612019
- Term of Validity
- 14 June 2024 - 14 June 2025
- Company's Country
- Greece
- Type of partnership
- Commercial agreement
- Investment agreement
- Targeted Countries
- All countries
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General information
- Short Summary
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The company offers:
- Educational Programs focusing on cancer prevention and supportive care, equipping patients and survivors with knowledge and resources to manage their health condition.
- An extensive directory of Health Care Professionals (HCPs), allowing users to easily search for and schedule appointments with doctors who best match their specific care needs.
- A list of shops offering health products tailored to meet the unique needs of cancer patients and survivors. - Full Description
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The company provides a comprehensive, patient-driven environment to meet the diverse needs of cancer patients and survivors. More specifically, the company offers:
- Educational Seminars:
Content and Focus: In-depth seminars focused on various aspects of cancer prevention. These include detailed discussions on recognizing early signs of cancer, understanding genetic risk factors, and adopting lifestyle changes to reduce cancer risk.
Target Audience: These seminars are designed for the general population, raising awareness about cancer risks, as well as for individuals with a history of cancer, providing them with targeted advice on prevention and recurrence.
Expert Instructors: Led by experienced oncologists, nutritionists, and public health experts who provide evidence-based information and practical tips.
Interactive Sessions: Participants can engage in Q&A sessions, participate in workshops, and access educational materials for further reading.
- Health Care Professionals Directory:
Comprehensive Listings: An extensive directory of Health Care Professionals (HCPs) including oncologists, radiologists, surgeons, and specialized nurses.
User-Friendly Search: Advanced search features that allow users to filter doctors by specialty, location, patient reviews, and availability.
Appointment Scheduling: Integrated appointment booking system that enables users to easily schedule consultations with selected HCPs, ensuring timely and appropriate care.
Patient Reviews and Ratings: Verified patient reviews and ratings to help users make informed decisions about their healthcare providers.
- Curated Health Products Marketplace:
Wide Range of Products: A curated list of shops offering health products such as nutritional supplements, skincare products, wigs, prosthetics, and other accessories tailored for cancer patients and survivors.
Quality Assurance: All listed products are vetted for quality, safety, and efficacy, ensuring they meet the highest standards suitable for cancer patients.
Personalized Recommendations: Personalized product recommendations based on individual needs, health conditions, and preferences.
Convenient Shopping Experience: Easy-to-navigate online marketplace with detailed product descriptions, customer reviews, and secure payment options.
Impact and Reach:
Public Health Concern: Cancer remains a major public health concern, with education playing a crucial role in addressing cancer inequalities and reducing cancer risk (The Lancet Public Health, 2024). Their initiatives aim to bridge the knowledge gap and empower individuals to take proactive steps in cancer prevention.
Growing User Base: Currently, their platform, attracts over 12,000 unique users and visitors per month. This growing user base reflects the platform's increasing impact and reach, demonstrating their commitment to providing valuable resources and support to the cancer community.
By offering these comprehensive services, the company strives to create a supportive, informative, and empowering environment for cancer patients and survivors, helping them navigate their journey with confidence and ease. - Advantages and Innovations
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The educational program relies on the expertise of two distinguished scientists, who are also the founding members of the company. Both scientists have extensively published educational and research articles and have received international awards.
The most senior among the two scientists, a renowned University Professor, has established the educational program on oral supportive care in cancer, funded by the Greek Secretariat of Research and Technology, and has been instrumental in advancing International Oral Oncology.
She is set to receive the Distinguished Service Award at the Multinational Association of Supportive Care in Cancer (MASCC) & International Society of Oral Oncology (ISOO) meeting in June 2024 for her services as President of ISOO and Chair of the Educational and Research Study Groups of MASCC.
She serves as:
• Scientific responsible for the education of Health Care professionals about oral complications in cancer therapies, Br. Medical Journal
• Scientific responsible for the educational program for the osteonecrosis of the jaws in cancer patients, ecancer- ecancerMedicalSciences
• President of the Hellenic Society of Head and Neck Cancer
Both scientists organize bimonthly educational programs for Health Care Professionals on cancer prevention and supportive care. Moreover, they plan to extend these seminars to the public and cancer survivors, recognizing the importance of education in cancer prevention and patient empowerment. - Technical Specification or Expertise Sought
- Marketing expertise related to the promotion of educational seminars focused on cancer prevention and supportive care. Ability to identify and understand the target audience for the seminars, including healthcare professionals, cancer patients, survivors, and the general public.
- Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 3: Good Health and Well-being
- Goal 4: Quality Education
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
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The company is seeking partners with experience in healthcare or educational marketing to develop and implement effective strategies to promote its seminars to the target audience. Key areas of expertise include:
Target Audience Identification: Ability to identify and understand the target audience for the seminars, including healthcare professionals, cancer patients, survivors, and the general public.
Strategic Planning: Proficiency in developing comprehensive marketing strategies tailored to reach and engage the target audience effectively. This includes defining objectives, messaging, channels, and tactics.
Content Development: Capability to create compelling and informative content to promote the seminars across various marketing channels, including digital, social media, email, and traditional advertising.
Multi-Channel Marketing: Experience in implementing multi-channel marketing campaigns to maximize reach and engagement. This may include leveraging social media platforms, email marketing, website optimization, and targeted advertising.
Data Analytics and Optimization: Proficiency in utilizing data analytics tools to track and analyze campaign performance, measure ROI, and optimize marketing efforts for continuous improvement.
Compliance and Ethical Considerations: Understanding of healthcare marketing regulations and ethical considerations, ensuring all marketing activities comply with industry standards and guidelines.
Collaboration and Communication: Ability to collaborate effectively with internal teams, including program organizers and content creators, to ensure alignment of marketing efforts with program goals and objectives.
Measurable Results: Track record of delivering measurable results and achieving key performance indicators (KPIs) related to seminar attendance, engagement, and participant satisfaction.
Overall, the company is seeking a marketing partner who can effectively promote its educational seminars, increase awareness, and drive attendance among the target audience, ultimately contributing to the company's mission of empowering individuals in cancer prevention and supportive care. - Type and Size of Partner
- SME 11-49
- Other
- SME 50 - 249
- Big company
- R&D Institution
- University
- Type of partnership
- Commercial agreement
- Investment agreement
Dissemination
- Technology keywords
- 06001005 - Diagnostics, Diagnosis
- 06005003 - Health information management
- 06001004 - Dentistry / Odontology, Stomatology
- 06001003 - Cytology, Cancerology, Oncology
- Market keywords
- 05001001 - Diagnostic services
- 05010003 - Patient rehabilitation & training
- Sector Groups Involved
- Health
- Targeted countries
- All countries