Summary
- Profile Type
- Technology offer
- POD Reference
- TOSI20230404029
- Term of Validity
- 7 April 2023 - 6 April 2025
- Company's Country
- Slovenia
- Type of partnership
- Commercial agreement with technical assistance
- Targeted Countries
- All countries
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General information
- Short Summary
- Software company from Slovenia has developed a solution to integrate 3D and Augmented Reality product visualization in online stores. Retailers can view generated attention heatmaps based on customer behavior and create surveys to identify which parts of the products are receiving the most attention. The company is looking for retailers to implement the solution in their online shops under commercial agreement with technical assistance.
- Full Description
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A Slovenian software company has developed a platform that integrates 3D and augmented reality (AR) product visualization into online shops. The platform allows buyers to visualize a product in their own space and gives them a better sense of product’s size, shape, and appearance. This helps customers in to remove any doubts in their decision-making process. For example, they may have doubts about how the product will fit physically and visually into their space. According to a case study by Shopify this increases conversion rate by 40% and increases dwell time (the amount of time a user shops on a webpage) by over 100%.
Another issue this company is tackling are high return rates. By addressing the customer’s doubts during the shopping process through better visualization they decrease the likelihood of them returning the product by 22%.
Their platform is designed to be easily integrated into web shops through plugins for popular ecommerce platforms such as Shopify, WooCommerce, and Magento. They have also developed a library, which enables our platform to be easily integrated into any custom web shop. It allows users to experience 3D and AR visualization directly in their phone’s browser, without the need to download an app.
One of the key features of their platform is an advanced analytics algorithm that generates a 3D attention heatmap of user behaviour and attention. This allows retailers to see which parts of a product are drawing the most attention and prepare questions about specific parts of a product to get feedback on why buyers may or may not be paying attention to those areas. The questions are displayed to users paying attention to that part of the product.
In addition, the platform allows retailers to include information about product features directly on the product’s visualization, rather than relying on written descriptions. This makes it easier for buyers to understand the functionalities of a product and ensures that they don’t miss one of its key features. Retailers can also create different variations of a product, such as different colours or functionalities, using our product variation builder. Overall, this platform helps retailers to provide a more immersive and interactive shopping experience for their customers.
The software company is made up of a team of young and energetic engineers who have proven their skills by taking first place in three hackathons. In addition to their impressive performance at these events, the team has also had a strong showing at EIT Jumpstarter, an accelerator program for start-ups. The team has 10 years of cumulative experience in Augmented reality, 3D modelling and software engineering.
The company is looking for retailers to implement the solution in their online shops under commercial agreement with technical assistance. Their offer includes technical assistance for integration and maintenance with 6 months of a discounted subscription fee. The retailers should be able to provide 3D models of their products. - Advantages and Innovations
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One of the key advantages of the solution as opposed to existing solutions (Threekit, Cylindo, Marxentlabs) is the use of analytics to understand customer behaviour. To this end, they offer two types of heatmaps: an attention heatmap and a movement heatmap, which are compounded into a single customer behaviour visualization. The attention heatmap is a 3D representation of the product, generated using an advanced analytics algorithm that tracks user behaviour and attention. It shows which parts of the product are attracting the most attention from customers and provides data for retailers to optimize their marketing efforts. The movement heatmap is a visual representation of the locations from which the product was viewed, generated using data on user movement within the AR visualization of the product. It helps retailers to understand how customers are interacting with the product and make informed decisions about how to market it.
They also have several advantages that improve the online shopping experience. The platform allows retailers to include information about product features directly on the product itself, using interactive 3D models with info spots. Their solution also supports animations directly in the augmented reality experience, so the buyers can view the product's dynamic features inside their space or in 3D. These features make it easier for buyers to understand the functionalities of a product and enhance the clarity of product descriptions. Another key advantage of the platform is the ability to live-configure a product directly in AR, which helps buyers to customize their purchases without leaving the augmented reality view, allowing for a smoother user experience. - Stage of Development
- Available for demonstration
- Sustainable Development Goals
- Goal 17: Partnerships to achieve the Goal
- Goal 9: Industry, Innovation and Infrastructure
- IPR status
- Secret know-how
Partner Sought
- Expected Role of a Partner
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The Slovenian company is looking for a retailer that meets the following criteria:
• Has online stores and sells products that benefit from visualization in the customer’s space: They are looking for a retailer that sells products that can benefit from this type of visualization.
• Ideally, the retailer should be specialized in the furniture, however this is not necessary.
• Is data-driven: They are looking for a retailer that values data-driven decision-making and is open to using analytics to improve their business.
• Wants to be innovative: They are looking for a retailer that is interested in being at the forefront of innovation and is open to adopting new technologies to improve their business.
• Puts the customer first: They are looking for a retailer that values customer satisfaction and is committed to providing a high-quality shopping experience.
Overall, they are looking for a retailer that meets these criteria and is interested in developing a partnership with the company. They are open to exploring different types of cooperation, such as a development partnership or a potential partnership.
With a development partner, they want to test new features on a limited series of products. Which can be later moved up to a partnership that extends the whole product catalogue. The development partner will receive technical assistance for integration and maintenance as well as a free service subscription for 6 months and an additional 6 months of discounted subscription.
With a partner, they want to reach a commercial agreement in the form of a subscription. Their offer includes technical assistance for integration and maintenance with 6 months of a discounted subscription fee.
The partner should be able to provide 3D models of their products. - Type and Size of Partner
- Big company
- SME 50 - 249
- Type of partnership
- Commercial agreement with technical assistance
Dissemination
- Technology keywords
- 11008 - Creative services
- 01005006 - Visualisation, Virtual Reality
- 01003006 - Computer Software
- Market keywords
- 09004008 - Other manufacturing (not elsewhere classified)
- 07004005 - Furnishing and Furniture
- 07002005 - Other retailing
- 07006 - Other Consumer Related (not elsewhere classified)
- Sector Groups Involved
- Digital
- Targeted countries
- All countries
Videos
Product video animized presentation.