Summary
- Profile Type
- Business Offer
- POD Reference
- BOGB20230331020
- Term of Validity
- 21 April 2023 - 20 April 2025
- Company's Country
- United Kingdom
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- A British company has developed a zero sugar, natural hydration powder which when added to water results in a flavoured drink containing vitamins B & C with added electrolytes, which it currently sells across the UK and now multiple countries internationally. The product is offered in a 3g sachet which can be offered at a point of sale, ecommerce or through vending machines. The company seeks agents for a commercial agency agreement or distributors for a distribution agreement
- Full Description
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Formed in 2018, this English company has established a robust market for its fortified natural hydration powder drinks in the United Kingdom, with over 5 million sachets purchased to date. The product is seeing success in the following sectors: - ecommerce, multiple chain retailers such as Boots and Holland & Barrett, Gyms & leisure - Universities & education - Emergency services - Military - Care homes. It now seeks to develop similar markets across the world.
The drinks powder has been specifically formulated to contain 100% of the daily adult requirement for vitamin B12 and 38% of the adult daily requirement of vitamin C. It contains added electrolytes, natural colours and flavourings, and uses natural sweetener Stevia. The powder has been deemed as suitable for those following vegetarian, vegan, gluten free and Halal and kosher diets. The powder, supplied in an easy to carry 3 gram sachet is designed to be added to water in a standard reusable drinking bottle. Once added the powder is non-clumping and therefore just needs to be shaken for less than 3 seconds to produce the drink - no stirring is required making it very easy to use. The product is available in over 10 flavours. Being unique in nature, the hydration powder doesn't replace other products for sale, rather it can be seen as an extra source of income for the retailer adding incremental value, whether sold at the till point, through a vending machine or as a value added item to a free water cooler. The product is available in boxes of 10 or 30 x 3 gram sachets in 1/2 or full pallet quantities. It can also be supplied in a vending machine pack or clip strips. The company now seeks agents with routes to the markets listed above for a commercial agency agreement or distributors with existing clients in the above markets for a distribution agreement. Exclusive territories can be discussed with the right agent or distributor and samples and supporting literature are available. - Advantages and Innovations
- The product comes without artificial colours, flavours, sweeteners or preservatives. It can be sold in single sachets at a till point, multipacks, clip strips as well as through vending machines. The product can also be offered as an income stream when combined with free water from a water cooler. As the product is mixed in a reusable water bottle it eliminates the use of single-use plastic drinks bottles. The product comes in a convenient sachet which is easy to carry and uses less storage space than ready-to-drink products
- Technical Specification or Expertise Sought
- N/A
- Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 3: Good Health and Well-being
- IPR status
- Secret know-how
Partner Sought
- Expected Role of a Partner
- An agent who has experience of dealing with the listed sectors for a commercial agency agreement or a distributor with existing markets in the listed sectors for a distribution services agreement: - ecommerce, Gyms & leisure - Universities & education - Emergency services - Military - Care/nursing homes - Multiple retail chains
- Type and Size of Partner
- SME <=10
- SME 50 - 249
- SME 11-49
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 09003004 - Distributors, imports and wholesalers
- 07003002 - Health food
- 07001005 - Sport facilities (gyms and clubs)
- Targeted countries
- All countries