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Danish SME selling equestrian equipment for horse and rider is looking for new European suppliers

Summary

Profile Type
  • Business request
POD Reference
BRDK20230504002
Term of Validity
17 May 2023 - 16 May 2025
Company's Country
  • Denmark
Type of partnership
  • Supplier agreement
Targeted Countries
  • All countries
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General information

Short Summary
Danish SME selling equestrian equipment through online sales channels and platforms as well as from their physical store is looking for new Europen suppliers and/or manufactures to cooperate under a supplier and/or manufacturing agreement. The Danish SME is looking to find new suppliers and/or manufactures to add new products and brands to their current product portfolio.
Full Description
The Danish SME is a sole proprietorship selling equestrian equipment for horse and rider, started in 2013.

After searching for the right and very specific riding pants, which were no longer available on the Danish market, the Danish SME contacted the wholesaler in Germany and bought a stock of riding pants. At that time, the Danish SME was the only retailer of riding pants in Denmark.

Since the beginning, the Danish SME has only grown in turnover and with more suppliers, a wider range, and the addition of a physical store located in the Northern part of Denmark.

To promote the SME’s range, they use Google Adwords with a relatively large budget, while also having a budget for Facebook advertising. The Google Adwords task is outsourced to a company that is a leader in its field.

About 75% of their revenue comes through their webshop where the last 25% comes from their physical store, as well as from large customers who are billed. The Danish SME is furthermore a consistent supplier to several of the largest stables in Denmark.

The Danish SME is looking for a wide wariety of products, but they also have some specific products in mind – see “Technical Specification or Expertise Sought” for more info.

Currently the Danish SME have suppliers in Denmark, Germany, The Netherlands, Sweden, Italy, France, Finland, Slovenia, and Northern Ireland

They are looking for new suppliers across the EU.
Technical Specification or Expertise Sought
Products and expertise the Danish SME is looking for:

Common to the products below is that it should be a good value-for-money quality. So not necessarily high-end products. See English name in parentheses.

Wireless Communication Systems to use during training sessions.

Lambskin pad in real lamb for the saddle (real lambskin saddle pad). Picture 1.
Boomless lambskin saddle (soft saddle with real lambskin).
Bells with real lambskin in black – protection for the horse's hooves (bell boots with real lambskin in black).

Transport spatulas (shipping boots).
Ready-to-use plastron - tie for bow use (Ready-tied Stock).
Saddle for pony, leather or synthetic (saddle for ponies).
The lumbar cover in 2-layer quince wool/acrylic mixture. (Exercise quarter rye). Picture 2
Div. holders for metal equipment. (hooks for saddles and bridles).
Saddle carriages (trolley for saddles)

Metal equipment holders. (hooks for saddles and bridles).
Saddle carriages (trolley for saddles)
Div. material for dressage courts, letters, flower holders, cones (dressage markers, flower pots, and cones). Picture 3
Chip grip, wheelbarrow etc. (stack accessories and mucking out)
Saddle lockers in metal, also portable (saddle locker on wheels). Picture 4
Ascent gap in 2, 3 and 4 steps (Mounting blocks 2, 3 and 4-steps). Picture 5

Wishes of private label products:
Could come from a pure textile manufacturer who does not necessarily manufacture products on horseback and rider in advance.

Lumbar cover in 2-layer quince wool/acrylic mixture
Sweat-wicking sports jerseys in mixing material.
Stage of Development
  • Already on the market
Sustainable Development Goals
  • Goal 12: Responsible Consumption and Production
  • Goal 3: Good Health and Well-being
IPR status
  • No IPR applied

Partner Sought

Expected Role of a Partner
The Danish SME expects that the potential partner are able to speak English.

The Danish SME expects that the potential partner furthermore focus on environmental issues and can provide proof of an environmental consciousness, including their work to reduce climate impact, social conditions, working conditions and matters related to respect for human rights, no use of child labor, as well as the fight against corruption and bribery.

It is furthermore expected that the potential partner must be able to ship stocking goods within a few days.

The SME is especially interested in a partner that is able to do drop-shipping.

The Danish SME furthermore expects the potential supplier or manufacturer to be economic resilient and stable and able to display a trustworthy and reliable profile.

The partner must be able to complement them with EAN numbers as well as well-like professional websize images.

The partner is not only limited to be a supplier but can also be manufactures or wholesalers.
Type and Size of Partner
  • SME 50 - 249
  • SME <=10
  • SME 11-49
Type of partnership
  • Supplier agreement

Dissemination

Market keywords
  • 07004001 - Clothing, shoes and accessories (including jewellery)
  • 07001004 - Sporting goods, hobby equipment and athletics clothes
  • 07001005 - Sport facilities (gyms and clubs)
Sector Groups Involved
  • Retail
Targeted countries
  • All countries