Summary
- Profile Type
- Business Offer
- POD Reference
- BOBG20230602005
- Term of Validity
- 2 June 2023 - 1 June 2025
- Company's Country
- Bulgaria
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- The company has a long-term experience in the communication, dissemination and exploitation of the reasearch and innovation activity, especially in EU-funnded projects thus complying with the requirements of the European Commission for communication of the projects' results in an open and easily accessible manner.
- Full Description
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Funded Horizon Europe projects are required to execute various Dissemination and Communication activities with the aim of extending the impact of the project. This requirement often leaves researchers wondering how to successfully achieve such Dissemination and Communication. In this regard the company offers a full spectrum of services, incl. development and further implementation of a Public Relations Strategy for Dissemination, Communication and Exploitation of the projects' results. PR is the form by which a consortium of researchers seek for their project to be noticed and recognized by the public media. The public media will then, if impressed, choose to report about it through their news and media outlets. As a result, the aim for a PR strategy is to create coverage and exposure of the Horizon Europe project without directly paying for such advertising. In this way, the Horizon Europe project earns and further maintains a relationship with its audience through unpaid avenues and opportunities. When done well, PR ultimately adds a layer of legitimacy to your research project. This, in turn, increases credibility in the eyes of your potential audience. These days, the general public is consumed by an abundance of information, which makes it quite difficult to distinguish relevancy amongst the overwhelming piles of said information . Therefore, being mentioned or covered by a credible media outlet or scientific publication can be of great help. It is well known that individuals often rely on the publications of communication outlets they find especially credible and trustworthy to act as a deciding factor for them.
A successful PR strategy can help reduce the costs of the dissemination and communication efforts. Ensuring that the Horizon Europe budget is spent as intended for is incredibly important. By taking advantage of synergies between earned, owned and paid media, a greater impact at a lower cost can be achieve.
PR coverage boosts the authority in the field of research in question. Having someone else cite the research or the knowledge is a huge testament to the authority level. This, in turn, can be an additional boost to marking innovativeness of the project, ground-breaking and with the real potential to impact the world in which we live. - Advantages and Innovations
- If the aim of PR is to gain coverage and exposure by the public, the focus of the PR strategy, therefore, needs to be on building strong relationships with potential reporters and successfully conveying to them the Horizon Europe project. One of the most popular ways to win over the attention of media outlets is the well-crafted Press Release. Therefore, incorporating a press release strategy to the PR and overall marketing strategy is a must.
- Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 5: Gender Equality
- Goal 4: Quality Education
- Goal 9: Industry, Innovation and Infrastructure
- Goal 3: Good Health and Well-being
Partner Sought
- Expected Role of a Partner
- The services are intented to the members of consortia implementing R&D and innovative projects under Horizon Europe, EIC and other EU-funded programmes.
- Type and Size of Partner
- SME 11-49
- Big company
- R&D Institution
- SME 50 - 249
- SME <=10
- University
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 09003002 - Advertising and public relations
- 09003005 - Consulting services
- Targeted countries
- All countries