Summary
- Profile Type
- Business Offer
- POD Reference
- BORS20231227027
- Term of Validity
- 27 December 2023 - 26 December 2025
- Company's Country
- Serbia
- Type of partnership
- Commercial agreement
- Targeted Countries
- All countries
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General information
- Short Summary
- A Serbian company, founded by scientists, university professors and entrepreneurs, offers patented, scientifically validated nutritional formula rich in highly bioavailable iron, designed for the manufacturing of diverse functional foods and nutraceuticals, under a commercial agreement. The nutritional formula is unique mix of fruits and vegetables, proven to enhance blood iron levels, which is beneficial for alleviation of symptoms of iron deficiency anemia.
- Full Description
-
The Serbian company, founded in 2020, is an international award winning, female-led, deep-tech start-up. After 10 years of focused research on how foods impact iron absorption, its multidisciplinary team of scientists, serial entrepreneurs, sales manager and food technologist created nutritional formula in order to commercialise their research results.
IDA (Iron deficiency anemia) is the most widespread nutritional disorder affecting 27% of the population worldwide. Women and children are most at the risk for developing IDA. According to World Health Organisation (WHO) in 2011, 29% of non-pregnant women of reproductive age, 38% of pregnant women and 43% of children were affected with IDA. During pregnancy, IDA can have harmful consequences on a baby's development. IDA significantly undermines the health of individuals and lowers their quality of life, causing huge economic losses. Bearing in mind the scale of the problem, WHO has set a WHO global nutrition target to reduce IDA in women of reproductive age by 50% by 2030.
The company’s developed innovation aims to fulfil this unmet global health need with its innovative plant-based nutritional formula rich in bioavailable iron, with confirmed efficacy in IDA treatment, which are consumer friendly and side effects-free.
Innovative character of developed nutritional formula is that it presents specific combination of fruits and vegetables rich in iron, and poor in inhibitors of iron absorption, which makes present iron highly bioavailable. Fruits and vegetables to be included in nutritional formula, are standardly consumed in everyday diet, but in the nutritional formula they are combined in an atypical way.
According to the developed nutritional formula, whose efficiency in IDA treatment is confirmed previously in scientific research, first products rich in highly bioavailable iron ̶ smoothie, juice and the bar are developed as minimal viable product.
Company offers it’s patented, scientifically validated nutritional formula rich in highly bioavailable iron, designed for the manufacturing of diverse functional foods and nutraceuticals.
Product made according to their nutritional formula has added values:
1. efficient in prevention and treatment of mild IDA. After 28 days of consumption once a day increase blood iron and transferrin saturation for 25% and 29%, respectively
2. reduce side-effects of iron supplements if consumed in combination with them in case of severe IDA
3. 100% natural dietary solution – goes in line with the global wave - a growing market need for new medical solutions of natural origin
4. scientifically proven to be efficient
The technology is flexible and can be applied to many functional food and nutraceutical products, such as bars, juices, smoothies, powder drinks, soups, porridges, baby food, etc.
The company is looking for partners through commercial agreement regarding utilizing developed nutritional formula for production and distribution of range of functional food and nutraceutical products used for enhancing blood iron levels in order to prevent and treat IDA or reduce side effects of oral iron supplementation:
1. a producer in food or pharm industry as a licensee, and the company’s role will be:
• giving rights to using the patented technology for production of the product in specific market
• marketing and training support for the product’s quality and the health benefits in order to help establish and develop the brand in the chosen market
• the complete documentation on the product for an efficient promotion.
2. a sales representative, and the company’s role will be:
• marketing and training support for the product’s quality and the health benefits in order to help establish and develop the brand on selected market
• the complete documentation on the product for an efficient promotion. - Advantages and Innovations
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The company has the following advantages:
• Strong scientific expertise of company’s founders confirmed by more than 80 scientific papers published in renowned international journals;
• Company’s founders has more than 15-year experience in scientific research in the field of iron metabolism and biochemistry of medicinal plants;
• The nutritional formula is validated through scientific results;
• The company holds a patent for the production technology of its product under the Patent Cooperation Treaty (PCT);
• Name of the product is registered trademark in EU and Serbia.
The product has following advantages:
• 100% natural, scientifically proven to enhance blood iron levels;
• Unique mix of fruits and vegetables aligns with the growing trend in the functional food/nutraceutical market;
• Scientifically validated to alleviate symptoms of mild iron deficiency anemia (IDA). After 28 days of consumption once a day blood iron and transferrin saturation are increased for 25% and 29%, respectively.;
• Reduces unpleasant side effects of supplementation when consumed with oral iron supplements;
• Free from side effects;
• Delicious and refreshing taste;
• Suitable for consumption by babies aged 6 months and older;
• Utilizes advanced manufacturing technology ready for industrial-scale application;
• Flexible manufacturing technology applicable to a variety of products such as bars, juices, smoothies, powder drinks, soups, porridges, baby food, etc.;
• Contributes to the global goal set by the World Health Organization to reduce IDA in women of reproductive age by 50% by 2030. - Stage of Development
- Available for demonstration
- Sustainable Development Goals
- Goal 3: Good Health and Well-being
- IPR status
- IPR applied but not yet granted
Partner Sought
- Expected Role of a Partner
-
Type: Industrial partner for license
Activity: Producers of food made of fruits and vegetables or nutraceuticals
Role: it is expected that producer will produce the products using the company’s technology (nutritional formula) in its facility and do distribution and marketing of the products in the relevant market, under its brand.
Type: Industrial partner for sales agent
Activity: Food/nutraceutical sales representative
Role: it is expected that food/nutraceutical sales representative will seek for distributors on new markets, to inform and educate new distributors, physicians, pharmacists on product features. - Type and Size of Partner
- Big company
- SME 50 - 249
- Type of partnership
- Commercial agreement
Dissemination
- Technology keywords
- 03004007 - Pharmaceutics
- 06001021 - Single Use Products and Consumer Goods
- 08001002 - Food Additives/Ingredients/Functional Food
- 008003 - Nutrition and Health
- 06001015 - Pharmaceutical Products / Drugs
- Market keywords
- 07003003 - Soft drinks and bottling plants
- 007003004 - Food supplements/vitamins
- 07003002 - Health food
- 05008002 - Food and feed ingredients
- 05007002 - Pharmaceuticals/fine chemicals
- Targeted countries
- All countries
