In the coming years, the economic outlook is expected to grow in emerging markets such as China, Indonesia, Mexico, Turkey and others. These markets will present interesting opportunities for European companies but also cultural challenges.
Very often, culture is one of the biggest barriers to doing business abroad. Businesses need to build trust with new partners, subcontractors, distributors and all parts of the value chain. They also need to understand how they should adapt and innovate on their product/service to match consumer expectations abroad.
CUBE IN: a platform on culture and innovation
CUBE IN (Cultural Understanding for Business Expansion and Innovation) is a European Commission financed project and offers a set of tools to help companies become more familiar with the business cultures of various developing markets.
The platform is free of charge and companies can:
- assess their cultural knowledge, values and their organisational culture
- access an online library of country and thematic guides
- register to interactive webinars
Learning opportunities on how to expand your business into emerging markets
Join the upcoming CUBE IN webinar on 6 July that will focus on understanding the Korean market and the importance of adapting the business models to it.
Business support organisations and SMEs are welcome to attend. To register, please fill in this online form.
You will learn how traditional Korea has shifted into a dynamic, innovative and entertainment driven society. The webinar will provide you with insights on cultural challenges and consumer behaviours that European businesses need to be aware of to succeed in this market. A European entrepreneur will also share his experience on expanding to South Korea and on how this international journey contributed to the innovation potential of his company.
Enterprise Europe Network in South Korea
The Network is active in South Korea as well and covers the country with the following organisations:
- Korea International Trade Association
- Korea Institute for Advancement of Technology
- ED Research Co. Ltd.
If you are looking for business opportunities in South Korea, check out the Partnership Opportunities Database and browse the Network's events calendar to find out about upcoming events in the region.